Kalles fish roe spread was launched in 1954 och is one of the most well-known brands in Sweden.
Kalles kaviar is based on a recipe that originates from the Swedish west coast.
Kalles kaviar has been a commercial success in Sweden ever since its market launch in 1954. It is internationally recognized as a Swedish product, since many IKEA furniture stores worldwide feature this product in their food markets.
The tube label has maintained the same design from the beginning, and depicts the son of then-CEO of the manufacturing company, Carl Ameln.